Weststar Introduces the all-new Actros & Arocs to Nigeria

Tuesday the 16^th of October 2018 marked the beginning of a new dimension in Nigeria as we unveiled the all-new Mercedes-Benz Actros and Arocs to the Nigerian Market. At Weststar Associates Limited we have continued to do the good work of Mercedes-Benz in Nigeria for over a decade and this occasion marked another landmark for our continued growth in this terrain. This landmark occasion was celebrated at the Weststar Headquarters in Lekki, Lagos with members of the press, customers as well as representatives of Daimler AG from Germany and Dubai.

This special event was brought into procession by the Chief Financial Officer of Weststar Associates Limited, Mrs. Mary Ojulari, standing in place of Mr. Mirko Plath, CEO Weststar Associates Limited, who was unavoidably absent. Mrs. Mary Ojulari emphasized Mercedes-Benz’s dedication over the years to earn its respect and recognition in the Nigerian market especially in the heavy-duty truck segment as the number 1 brand fulfilling customers’ needs. While thanking the guest for making time to be at the event she also assured them that they will be impressed with all the heightened benefits that come along side the new Actros & Arocs once they are unveiled.

Guests were treated to refreshments and soft music at the event which gave the atmosphere of a networking mixer as they got to socialize with members of the Weststar team and Mercedes-Benz representatives from Germany & Dubai. A teaser movie was then previewed by the guests as they got a glimpse of things to come in the Mercedes-Benz showroom in Lekki.

Head of Sales and Customer Service, Mercedes-Benz Trucks: Mr. Torsten Bauerheim was the next person to address the audience. He started by declaring; “It is time for Africa. I am delighted to be here with you, to celebrate a great milestone of Mercedes-Benz Trucks. You and your region are of high importance to us.” He also mentioned that Mercedes-Benz is prepared to unveil its new generation of truck to Africa, especially Nigeria and that the all-new Actros and Arocs is the signifier of this new dimension. He went on to emphasize on some of the highlights in these new trucks which include the Mercedes Powershift 3 and the Euro III 6-cylinder engine. He also highlighted the economic benefits as well as the Total Cost of Ownership customers will enjoy while operating these vehicles. Other members of the Daimler team present were the Sales Manager Mercedes-Benz Trucks Africa: Mr. Hansjeorg Richter and Head of Regional Center Africa, Mercedes-Benz:  Mr. Naeem Hassim.

Following the address from Daimler’s representative, it was show time, the moment everybody was waiting in anticipation for! Guests at the Mercedes-Benz showroom were drawn by rumbling noises from Yoruba traditional drums outside the showroom, this ushered in a parade of elegantly dressed traditional dancers who dance gallantly into the compound and sang songs of praise as they unveiled the “kings of trucks” to the guests who were mind blown by the theatrics and the performance. This was indeed a sight to behold. Guests then got the opportunity to see the all-new Actros and Arocs first hand with members of the Weststar team providing all the necessary information and feedback for the curious audience.

There were a few guests who got the opportunity to test drive the all-new Actros and Arocs with Weststar’s driver trainer, Mr Ebenezer Balogun. This interactive session gave guests a chance to experience some of the highlights of the trucks like the driving experience, ergonomics, powertrain and the telematics system. Mrs. Julie Chi Nwaoha, a motoring journalist representing OnWheels Magazine commented that the driving experience on the new Actros was one of the most enjoyable she has ever had driving a truck.

The whole Weststar team is full of appreciation and thanks to all the guests and stake holders who came together to make the Mercedes-Benz Actros and Arocs launch a huge success. Businesses in haulage and construction can now acquire the all-new Actros and Arocs as they are now available for immediate order in Nigeria courtesy of Weststar Associates Limited.

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