Mercedes-Benz posts new record of more than 1.18 million cars sold in first half-year
Mercedes-Benz can
look back on the strongest-selling quarter in the companies’ history. From
April to June, 594,528 customers received their new Mercedes-Benz (+1.9%).
Thus, Mercedes-Benz sold more vehicles than ever before in a half-year: Since
the beginning of the year, 1,188,832 cars with the three-pointed star were delivered to
customers all over the world. Unit sales were thus 3.9% higher than in the
previous highest first half-year in 2017. In the first six months,
Mercedes-Benz was the premium brand with the most new registrations in several markets,
including Germany, France, Russia, Switzerland, Portugal, South Korea,
Australia, the USA and Canada.
With 203,783
vehicles sold, June was the month with the second highest sales since the
beginning of the year (-2.6%). Figures of last month were affected amongst
other things by a fire at a US supplier. This meant a significant lower
production of the SUVs for the world market at the Mercedes-Benz plant in
Tuscaloosa and sales were less than planned.
“Thanks to an
outstanding team performance, we can look back on the most successful half-year
in the history of Mercedes-Benz: with more than 1.18 million cars sold in the
first six months, we have laid a good foundation for a successful year 2018,”
stated Britta Seeger, Member of the Board of Management of Daimler AG
responsible for Mercedes-Benz Cars Marketing & Sales. “The new A-Class has
had a very successful reception from the markets and we will launch the new
C-Class in July. These two volume models will make a significant contribution
to the sales success of Mercedes-Benz in the second half of the year.”
Mercedes-Benz unit sales by region and market
In Europe, Mercedes-Benz sold 476,790 cars in the first half
of the year (-1.5%), which is slightly less than in the previous, so far best, first
half-year in 2017. Approximately one third of those cars were sold in Germany,
where more than 150,000 customers were able to receive their new Mercedes-Benz
(-0.2%). In France, Spain, Sweden, Poland and Denmark, more cars with the
three-pointed star were sold than ever before in the first six months of a
year.
Mercedes-Benz completed the
first half of the year in the Asia-Pacific region with new best-ever
sales, which increased by a double-digit 12.5% to 493,358 units. The biggest
contribution to this growth came from China, where 340,164 cars with the
three-pointed star were sold in the first six months, an increase of 16.2%. More
cars of Mercedes-Benz than ever before in the first half-year were also sold in
the markets of South Korea, Japan, India, Thailand and Malaysia.
In the NAFTA region, 191,249
Mercedes-Benz vehicles were handed over to customers in the period of January
to June (-1.1%). Sales of 158,848 units in the USA were 1.9% below the very
high prior-year figure. In Canada and Mexico, Mercedes-Benz set new sales
records in the first six months of the year.
Mercedes-Benz unit sales by model
Sales of the S-Class Saloon increased by 27.5% to 43,106 units in the first half
of the year. Growth in sales of the luxury model was particularly strong in the
flagship’s biggest markets – China, the USA, South Korea and Germany. The Mercedes-Maybach
S-Class Saloon set a new record in the first half of the year. Since its market
launch, more than 30,000 units have now been handed over to customers.
The demand for the E-Class Saloon and Estate is higher than ever before.
Since the beginning of the year, sales increased to the new record number of 182,135
units (+0.1%). The long-wheelbase version of the E-Class Saloon was especially
popular in the first half-year; just like the long-wheelbase version of the
C-Class Saloon, it posted very strong growth and a new sales record.
Despite restricted
production of the GLE and GLS models last month, the SUVs from Mercedes-Benz achieved a new sales record in the
first half of the year: a total of 422,645 units of the GLA, GLC, GLC Coupé,
GLE, GLE Coupé, GLS and G-Class were delivered to customers worldwide (+9.8%).
This was primarily due to the bestseller amongst the SUVs, the GLC.
Overview of sales by Mercedes-Benz Cars
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