Magic happens outside of the comfort zone - Improve yourself in 24 hours with Mercedes-Benz How To

In April, Mercedes-Benz announced How To – the latest iteration of the #mbcollective fashion story, which is dedicated to championing emerging fashion talent and bringing people from different creative spheres together to generate pioneering ideas. The platform will see a cast of leading creatives from around the world spend a day with experts learning a new skill before demonstrating how to do it. Stepping outside your comfort zone is never easy, and on this journey of self-growth, the participants will motivate and inspire with their stories of strength, character and determination, as well as break down stereotypes. The 2019 #mbcollective protagonists comprise of some of the most exciting names in the worlds of film, music and fashion, including screenwriter Lena Waithe, the model Jazzelle Zanaughtti (aka @UglyWorldWide), singer Rina Sawayama and menswear designer Samuel Ross.

“Stepping outside your comfort zone is never easy. With “how to” our aim is to motivate and strengthen people in their journey of self-growth and change. As the inventor of the automobile, we know that constant change is key to success. Pioneering mobility is at the core of Mercedes-Benz’ DNA, and more specifically the EQC, which features in the How To fashion story and launches in the autumn”, says Bettina Fetzer, Vice President Marketing Mercedes-Benz Passenger Cars. “The EQC is set to drive us towards a cleaner future today and for generations to come. How To builds on this idea of self-improvement and demonstrates the power of inquisitiveness”.

But the How To fashion story is just one signifier of Mercedes-Benz’ evolution from automobile company to mobility solutions provider, developing unique offerings for car-sharing, ride-hailing, parking, charging and multimodal transport. Through combining pioneering technology and unparalleled engineering, Mercedes-Benz is making moves to reduce traffic in urban areas, minimize pollution and dynamism.

More than just cars, Mercedes-Benz is about constant innovation, recognising people’s ambitions and adapting to facilitate them; learning how to increase mobility in a holistic sense.

How will "How To" take shape?

After officially kicking off this May with Jazzelle Zanaughtti, other subsequent periods in 2019 will see each protagonist spend 24 hours with a group of experts learning a new skill before demonstrating their aptitude that evening at an exclusive press event. Members of the public will then be invited to participate in a masterclass so that they too can increase their creative agility and in turn better themselves.

Throughout the year, Mercedes-Benz will post a series of Instagram How To video guides under the hashtag #BenzKnowsHow to further inspire new learnings.